The target group specialist
microm is one of the leading providers of consumer marketing in German-speaking countries. Innovative target group marketing – offline and online – as well as location and market analyses form the core of its business activities.
The target group specialist provides customer insights so that companies can offer their customers and potential customers what they would like to have.
microm has a wide range of microgeographic, sociodemographic, socioeconomic and psychographic characteristics. Specialised target group models that are well established on the market, such as microm Geo Milieus or microm Limbic Types, are also available, as well as data on purchasing power, age, family structure, consumer interests, etc. Alternatively, the target group can be defined on the basis of market media studies (consumer analysis, typology of desires) and tailored to the individual target group.
Genuine multi-channel campaigns can be implemented with microm, using a combination of different media channels (post, email, daily newspapers, out-of-home, online display advertising, Google AdWords) in conjunction with target group knowledge.
microm's services in overview:
- Target group and geomarketing
- Customer structure and market analyses
- Location and branch planning
- Online Solutions
- Online geographic information systems
microm Micromarketing-Systems and Consult GmbH
Hammfelddamm 13
41460 Neuss
phone: (0 21 31) 109-701
fax: (0 21 31) 109-777
info@microm.de
www.microm.de